As Kiss has taught the world, making records is not always the best way of making money. The real money comes in the form of sweet sweet merchandising of anything you can get your hands on, along with doing a few advertisements for various things here and there, and collaborating with some very different artists. Every band has done it at some point, there’s nothing wrong with taking merchandising in moderation, but Kiss took it to a whole other level. The kinds of products, commercials, and music that came out of it is laughable, to say the least. Kiss condoms, Kiss action figures, Kiss coffins, Kiss candy, that one Folgers jingle that Paul Stanley did that made everyone laugh, and that weird music video that Kiss collaborated with that J-pop group to make...
No band may ever be able to compete with Kiss when it comes to merchandising and weird collaborations, but it looks like Metallica is gunning for the throne. Metallica have officially announced that they’re teaming up with Armada, a manufacturer of skis, poles, outerwear and skiing related softgoods to create the band’s own line of skis! The group said in a statement:
“It’s no secret that three quarters of the band enjoy snow sports (Kirk is sticking to the water for now!) so we’re excited to announce that we have hooked up with Armada to create a line of Metallica skis for you to cruise on the mountains on.
“Founded by professional skiers and a snow-sports photographer, Armada was skiing’s first rider-owned, rider-operated manufacturer and we admire that independent, do-it-yourself spirit
“Available to dealers now and at retail in September this year, the Armada x Metallica collaboration consists of two skis, the Invictus 95Ti all mountain ski and the JJ 2.0 powder ski. There will also be a Hans windbreaker jacket and Decker Gloves, all with Metallica ‘Master of Puppets’-based artwork created by Armada’s graphics team with creative input from us.
“Skis are available to pre-order in the Met Store now, jackets and gloves will hit stores online in September”
Although it may not be as bizarre as the Kiss coffin, it definitely seems like a bizarre thing to slap your name on. As for the actual quality of the skis, only time will really tell, but typically, branded products aren’t exactly the worst in the skiing/snowboarding world. It’s not the worst thing that the band has put out either, at least compared to Lulu…