I’ll say it a million times if I have to: 2015 is going to be an absolutely amazing year for music, at least compared to last year. Napalm Death is just proving that to be the case even more, as they’ve released the music video for Smash a Single Digit, which brings hype for the new album to new heights. It’s this intense, relentless middle finger to all the dark sides of capitalism, featuring some pretty sickening imagery.
The video starts out with a man being born out of a meat package similar to the one used as the album cover. Just as he stretches himself out for the first time, a figure in black rips out his tongue, rips off his face, and places the now faceless man on a conveyor belt. At the end of the belt is a single lever, which the faceless man pumps up and down relentlessly, until he eventually collapses, frail, broken, and unable to work anymore. A thing in a suit walks over the heads of hundreds of other faceless men to get to the one who has just collapsed, swallows the man whole, and then walks away. All the while, Barney Greenway cuts in and out to scream and bark the lyrics.
If that description wasn’t enough to give you the rather heavy-handed message of the video, you can watch it down here:
The album comes out tomorrow (January 27th), and if you need anymore reason to pick it up, here’s Anthony Fantano’s in-depth review of it: