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Photo courtesy of Huffington Post

Awhile ago, Led Zeppelin did a reunion tour back in London, and it proved that the band was sorta-kinda okay with potentially working with one another in the future. Regarding touring again, Jason Bonham said

“I didn't want anything else more than when I rehearsed with them.”
"If it hadn't gone any further, just that day, and we went out for dinner, and just the backwards and forwards banter and the laughing and joking — that was enough. But if they decide to do it again, of course I would love to. But that's up to them. Only time will tell. If you'd had asked me a year ago, 'Are they gonna do a date next year?' I'd have gone, 'No way.' So I was proved wrong once before."

So, there was plenty hope that the band would tour again sometime in the future, it was just up to all the band members to agree on something.

Now, the opportunity was thrown in their lap again, and then some. Richard Branson, who is essentially the British Donald Trump, threw an absolutely ridiculous amount of cash Led Zeppelin’s way for them to tour again, funded by him. He offered them £397 Million for the 35 live dates, £111 Million for merch, and the option to play 45 additional shows for an undisclosed amount. In U.S. dollars, that equates to nearly $800 Million. That alone is a “holy shit” amount of money, but it doesn’t even stop there. Branson was reportedly prepared to re-brand one of his jumbo jets just for the band’s personal use. Not only that, but the back row of the jet supposedly would have seats sold as “special Led Zeppelin seats” for almost $160,000 each.

Now, any average person would have signed away at this no problem, and Jimmy Page, John Paul Jones, and Jason Bonham did just that. Robert Plant, however, declined the offer. Apparently, according to a source “close to the band” said

"They have tried to talk him round but there is no chance. His mind is made up and that’s that."

Another insider source said

"Jimmy, John, and Jason signed up immediately. It was a no-brainer for them but Robert asked for 48 hours to think about it. When he said no and ripped up the paperwork he had been given, there was an enormous sense of shock. There is no way they can go ahead without him."

Honestly, despite Led Zeppelin not being able to tour without Plant, this is could news. Probably. It just goes to show that money can’t buy everything, no matter how big or small a band might be. It shows integrity, and in an insane amount. Plant’s share would have been roughly $300 Million before taxes, and his net-worth is floating around $170 Million. To turn down the opportunity to almost triple your net-worth is almost admirable. Whatever Plant’s reasons were for doing this, good for him. Much respect is deserved.