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A couple months ago, Apple announced that they would be discontinuing production of their iPod classic, and the internet collectively lost their minds for a bit. iPods were selling for almost 3x their retail price on Amazon, all because people wanted the extra storage space that the iPod offered, despite there being plenty of other options for mp3 players. It was for good reason too, as a Zune player with the highest storage space hits at around 32GB for just shy of $250. Plus, it comes with the added shame of having to use a Zune, so it’s not exactly a worthy purchase. The next contender, the FiiO X5, was pretty far in the alternative market, but the iPod classic was as well, so there’s not too much of an issue. The X5 runs for $400 big ones and had a total of 256GB of storage, but only in the form of 128GB Micro SD cards, so if you don’t own two, that’ll add an extra $200 to get the maximum storage. Otherwise, there really weren’t any huge contenders for the music playing market.

Now, however, Sony has unveiled their newest version of the walkman music player, and it really seems to be going after the former iPod buyers market. Sony themselves have called the player “the fruit of continuous refinement in high audio quality technologies”, and they’re not messing around when they say that. Announced at the recent Consumer Electronics Show, the walkman ZX2 will feature: The support of many different lossless audio formats (DSD, WAV, AIFF, FLAC, Apple Lossless), many different common lossy formats, 128 GB of built-in storage, a microSD slot for extra storage, touchscreen, side-mounted playback controls, bluetooth, and a bunch of apps.

The device will run on Android 4.2, and will come packaged up nicely for the low-low price of $1,200. Yeah, really. Perhaps a bit out of the price range for most people, but just look at this thing: 

It looks amazing to say the least, but for that price, it would have to. It seems that everything that is Walkman and iPod will be destined to be way too expensive until the end of days. Even the old Walkman cassette players are selling for $500 now... What has this world come to?